TENNIS & PICKLEBALL MARKETING
THE MARKETING SYSTEM FOR TENNIS & PICKLEBALL CLUBS
Fill courts. Retain players. Grow revenue. Whether you run a club or coach on your own, we give you the exact marketing system that works for tennis and pickleball.
Racket Sports Only
Not a generic agency. 100% focused on tennis & pickleball.
Programming First
We fix your structure before spending a dollar on ads.
Retention Focused
Keeping players is harder than getting them. We solve both.
THE REAL ISSUE
MARKETING ALONE WON’T FIX YOUR CLUB.
THE RIGHT SYSTEM WILL.
Marketing a broken foundation doesn’t drive growth. It just helps you lose money faster.
Generic agencies optimize for clicks. We optimize for scalable growth. We rebuild your operational foundation to ensure every new player isn’t just a ‘visit,’ but a long-term asset to your club.
From mastering the nuances of booking systems like CourtReserve vs. Pickleball.com to decoding the unique psychology of tennis vs. pickleball players, we build the
system that makes your marketing actually work.
YOUR COURTS ARE YOUR MOST EXPENSIVE ASSET
Every hour your courts sit idle is revenue lost forever. We implement high-utilization programming that turns your 'quiet hours' into your club’s most profitable time slots.
MORE PLAYERS WON’T FIX A BROKEN SYSTEM
Bringing traffic to a clunky experience just helps you disappoint people faster. Fix the foundation first to ensure they stay. Then scale.
TENNIS VS. PICKLEBALL: THE “SAME SPORT” MYTH
Treating tennis and pickleball players identically is the fastest way to alienate both. We optimize your marketing to speak the right language to the right player.
I SAW GREAT CLUBS LOSING MONEY TO BAD SYSTEMS...
SO I BUILT A BETTER ONE
MBA
Digital Marketing
PTR/ USTA
International Speaker
+12,000
Clubs Supported
DI NCAA
Student Athlete
PTR
Certified Coach
+20 YEARS
Industry Experience
“I grew up in racket sports — competing at the Division I level, coaching on-court, and studying Marketing at the same time.
In 2023, I started running marketing for clubs while still coaching. That dual perspective changed everything.
I kept seeing the same problems everywhere: empty court hours, poor retention, disconnected communication, and clubs spending money on marketing before fixing the system underneath it.
That’s when I realized growth doesn’t come from bigger budgets or better ads alone — it comes from better systems.
After presenting at multiple PTR and USTA conferences, directors from across the industry started reaching out. While working with the #1 pickleball rating system in the world and supporting over 12,000+ clubs globally, I saw firsthand what separated thriving clubs from struggling ones.
The clubs growing sustainably weren’t always the biggest ones. They were the ones with better structure, stronger retention, and systems built to maximize every court hour and marketing dollar.
That’s why I built Racket Boost — to help small and mid-sized racket sports clubs grow profitably without needing massive agency budgets.”
“I grew up in racket sports — competing at the Division I tennis level, coaching on-court, and later running marketing for clubs while still teaching lessons. That dual perspective showed me why so many clubs struggle: poor retention, empty court hours, and marketing built without real structure underneath it.
After presenting at PTR and USTA conferences and working with the #1 pickleball rating system in the world, I built Racket Boost to help small and mid-sized racket sports clubs grow profitably through better systems, retention, and operational strategy.”
JIMENA GARBINO
FOUNDER, RACKET BOOST
YOUR CLUB, YOUR BUDGET, YOUR CHOICE
TURN YOUR CLUB AROUND:
REPLICATE A PROVEN SYSTEM
Stop wasting time and money on “testing” marketing strategies that weren’t built for racket sports. I’ve distilled my entire system into specialized tracks for Tennis and Pickleball Directors and Coaches. Get instant access to the exact templates, ad playbooks, and booking-flow fixes I use daily. Each module is broken down into high-impact videos under 5 minutes, so you can learn between lessons and implement immediately.
OFFLOAD THE EXECUTION: DONE-FOR-YOU GROWTH.
Ready to stop doing it all yourself? Let my team run the engine for you. We act as your in-house marketing department, taking full responsibility for your ads, emails, and lead conversion. Because we specialize exclusively in racket sports, you get the peace of mind that comes with expert execution. We don’t just get you leads — we fix the foundation of your club and manage the day-to-day growth so you can get back to the courts.
THE SYSTEM BEHIND THE CLUB
Most agencies sell tactics. We build the foundation, then grow it. Every service is specific to tennis and pickleball — nothing generic.
FOUNDATION
Before you spend a dollar on ads, get this right.
Website Design & SEO
Built specifically for racket sports clubs. Mobile-first, booking-integrated, and optimized to rank when players search for tennis and pickleball keywords:
lessons, bookings, clinics, leagues, open play, etc.
Booking System Optimization
If players can’t book a court, clinic, or lesson in under 30 seconds, you’re losing them. We set up and optimize your software of choice (CourtReserve, Pickleball.com, etc) with your website, so booking is frictionless.
Programming Structure & Selection
You can’t market a broken program. We audit and restructure your leagues, clinics, and open play by time slot and player level to maximize court utilization.
GROWTH
Bring the right players in at the right cost.
Meta & Google Ads
Targeted campaigns reaching players within
15-20 miles of your club.
Real ads, not boosted posts — every dollar tracked to
court bookings and sign-ups.
Email Marketing
Automated email systems for
new leads, members, and guests — from lead follow-ups and event promotion to inactive player re-engagement. Every sequence is segmented, automated, and built to drive bookings and retention.
Reviews & Reputation Management
Most players check
Google before they ever contact a club. We build your review system and make sure your reputation reflects the quality of your facility.
Retention
The members you keep are worth more than the ones you chase.
Member Newsletter
A monthly newsletter built around your club’s programs, events, and community, designed to keep
members engaged, informed, and connected between visits. No generic content.
Referral Program
Your best members know people just like them. We design a structured referral program that turns your community into your most cost-effective acquisition channel.
Surveys & Player Feedback
Most clubs guess what their members want. We build feedback systems that tell you what’s working, what’s not, and what would make members stay.
GET A FREE CLUB AUDIT
We review your current marketing, programming, and systems — and tell you exactly what to fix first. No pitch. No pressure. Just clarity.
THE REAL ISSUE
THE SYSTEM BEHIND 12,000+ CLUBS
IS NOW A PLAYBOOK
I’ve distilled everything I use daily — the templates, ad playbooks, booking-flow fixes, and retention strategies — into 4 specialized courses. Built for how racket sports actually works. Nothing generic.
Tennis Director
See what's inside
- Build automated email sequences for lead capture and member retention
- Run Meta ads with the right budget for your court count and local market
- Audit your booking software — CourtReserve, Club Automation, Reclub — and fix what's quietly costing you revenue
- Structure junior programs, adult leagues, summer camps, and indoor seasons with optimized pricing and timing
- Launch loyalty programs, referral systems, and newsletters that speak to how the tennis community thinks
- Know the difference between marketing a country club vs. a tennis academy — and execute each correctly
- Maximize court utilization by matching the right programming to every time slot
- Learn how many times to post per week and how to split your content between educational, promotional, and social — to convert, not just grow followers
- Know exactly how far in advance to start promoting your events — whether it's a money tournament, a charitable event, or a pizza night at the club
for club directors:
Tennis Director
- Build automated email sequences for lead capture and member retention
- Run Meta ads with the right budget for your court count and local market
- Audit your booking software — CourtReserve, Club Automation, Reclub — and fix what's quietly costing you revenue
- Structure junior programs, adult leagues, summer camps, and indoor seasons with optimized pricing and timing
- Launch loyalty programs, referral systems, and newsletters that speak to how the tennis community thinks
- Know the difference between marketing a country club vs. a tennis academy — and execute each correctly
- Maximize court utilization by matching the right programming to every time slot
- Learn how many times to post per week and how to split your content between educational, promotional, and social — to convert, not just grow followers
- Know exactly how far in advance to start promoting your events — whether it's a money tournament, a charitable event, or a pizza night at the club
PICKLEBALL Director
Pickleball players move in groups. The cheapest open play in town means nothing if the community isn’t there. The boom won’t save a broken system — but the right strategy will.
- Fill your open play, up and down the river, clinics, DUPR Tournaments, and Minor League Pickleball sessions
- Decide whether running DUPR sessions is right for your facility — and whether your coaches should be DUPR or PPR certified
- Attract full communities, not just individuals — and make them choose you over public courts
- The most valuable influencer at your club isn't the 5.0 DUPR pro — it's Sarah, the 3.0 who leads her community to play every single day. Learn how to identify and activate her
- Figure out if Dink & Drinks, moneyball tournaments, or non-rated mixed leagues is the right event for your specific club — knowledge is opportunity
- Leverage pickleball Facebook groups and TeamReach to build communication channels that actually reach your players
- Learn posting frequency and how to distribute content between educational, promotional, and social — to fill programs, not just gain followers
- Convert casual drop-in players into committed, paying members
- Price your programming to be competitive without leaving money on the table
for coaches:
Tennis Coach
Build your own academy from the ground up — brand, systems, and a marketing engine that runs while you’re on the court. This is the roadmap from solo coach to recognized academy.
- Create your logo and define your brand identity using free tools
- Know exactly what content to post — and what actually converts on social
- Learn how much budget to spend on ads (less than you think)
- Set up free lead tracking tools to manage your pipeline without a CRM budget
- Automate your marketing channels so you can focus on coaching, not admin
- Find the best communication method for your players and automate lesson reminders — so you never have to manually text every student before their session
- Build lesson packages, group programs, and summer camps that sell themselves
- Launch a referral system that turns your current students into your best recruiters
PICKLEBALL Coach
The pickleball coaching market is flooded. Standing out isn’t about being the cheapest — it’s about building a brand the community gravitates toward. Here’s how to become that coach.
- Build your brand identity — logo, voice, and visual identity that players remember
- Know what to post, how often, and which platforms actually bring pickleball players in
- Learn exactly how much to spend on ads to fill your schedule without overspending
- Use free tools to track leads and automate follow-ups so no inquiry falls through the cracks
- Understand whether a DUPR Coach Certification is worth it for your market — and when it becomes the right move for running rating sessions
- Find the best communication method for your players and automate lesson reminders — no more manually texting every student before their session
- Build a community around your coaching — so players don't just book once, they stay
- Convert your social following into a reliable pipeline of new students