COMING SOON – JOIN THE WAITLIST
THE SYSTEM BEHIND 12,000+ CLUBS
IS NOW A PLAYBOOK
I’ve distilled everything I use daily — the templates, ad playbooks, booking-flow fixes, and retention strategies — into 4 specialized courses built for tennis and pickleball. Nothing generic. Nothing theoretical.
TENNIS AND PICKLEBALL ARE TWO COMPLETELY DIFFERENT ANIMALS.
Different players. Different psychology. Different marketing. Treating them the same is one of the most expensive mistakes a club can make — and it’s exactly why each track below is built for your specific goal as a director or coach of the sport you selected.
PICK THE PLAYBOOK BUILT FOR YOU
Each course is designed for one sport, one role. No filler, no fluff — just the exact system for your situation.
Tennis Director
See what's inside
- Build automated email sequences for lead capture and member retention
- Run Meta ads with the right budget for your court count and local market
- Audit your booking software — CourtReserve, Club Automation, Reclub — and fix what's quietly costing you revenue
- Structure junior programs, adult leagues, summer camps, and indoor seasons with optimized pricing and timing
- Launch loyalty programs, referral systems, and newsletters that speak to how the tennis community thinks
- Know the difference between marketing a country club vs. a tennis academy — and execute each correctly
- Maximize court utilization by matching the right programming to every time slot
- Learn how many times to post per week and how to split your content between educational, promotional, and social — to convert, not just grow followers
- Know exactly how far in advance to start promoting your events — whether it's a money tournament, a charitable event, or a pizza night at the club
PICKLEBALL Director
Pickleball players move in groups. The cheapest open play in town means nothing if the community isn’t there. The boom won’t save a broken system — but the right strategy will.
See what's inside
- Fill your open play, up and down the river, clinics, DUPR Tournaments, and Minor League Pickleball sessions
- Decide whether running DUPR sessions is right for your facility — and whether your coaches should be DUPR or PPR certified
- Attract full communities, not just individuals — and make them choose you over public courts
- The most valuable influencer at your club isn't the 5.0 DUPR pro — it's Sarah, the 3.0 who leads her community to play every single day. Learn how to identify and activate her
- Figure out if Dink & Drinks, moneyball tournaments, or non-rated mixed leagues is the right event for your specific club — knowledge is opportunity
- Leverage pickleball Facebook groups and TeamReach to build communication channels that actually reach your players
- Learn posting frequency and how to distribute content between educational, promotional, and social — to fill programs, not just gain followers
- Convert casual drop-in players into committed, paying members
- Price your programming to be competitive without leaving money on the table
Tennis Coach
Build your own academy from the ground up — brand, systems, and a marketing engine that runs while you’re on the court. This is the roadmap from solo coach to recognized academy.
See what's inside
- Create your logo and define your brand identity using free tools
- Know exactly what content to post — and what actually converts on social
- Learn how much budget to spend on ads (less than you think)
- Set up free lead tracking tools to manage your pipeline without a CRM budget
- Automate your marketing channels so you can focus on coaching, not admin
- Find the best communication method for your players and automate lesson reminders — so you never have to manually text every student before their session
- Build lesson packages, group programs, and summer camps that sell themselves
- Launch a referral system that turns your current students into your best recruiters
Pickleball Coach
The pickleball coaching market is flooded. Standing out isn’t about being the cheapest — it’s about building a brand the community gravitates toward. Here’s how to become that coach.
See what's inside
- Build your brand identity — logo, voice, and visual identity that players remember
- Know what to post, how often, and which platforms actually bring pickleball players in
- Learn exactly how much to spend on ads to fill your schedule without overspending
- Use free tools to track leads and automate follow-ups so no inquiry falls through the cracks
- Understand whether a DUPR Coach Certification is worth it for your market — and when it becomes the right move for running rating sessions
- Find the best communication method for your players and automate lesson reminders — no more manually texting every student before their session
- Build a community around your coaching — so players don't just book once, they stay
- Convert your social following into a reliable pipeline of new students
BUILT TO IMPLEMENT, NOT JUST WATCH
Every module is designed so you can learn between lessons and act on it immediately.
UNDER 5 MINUTES
High-impact videos short enough to watch between court sessions.
TEMPLATES
Ad copy, email sequences, social content frameworks — all included.
SPORT-SPECIFIC
No generic marketing advice. Every lesson is built for tennis or pickleball.
IMPLEMENT NOW
Each module ends with a clear action step you can execute the same day.
PAY LESS AT LAUNCH.
Join the waitlist for free and lock in your 25% early access discount. No commitment — your discount will be waiting for you the day we go live.